Marketers Seize the End-of-Year Opportunity of Cheaper Meta CPMs

 

Marketers Seize the End-of-Year Opportunity of Cheaper Meta CPMs

The days between Christmas and New Year’s Eve are known for sleeping, eating and losing track of time. It’s also a particularly effective period to buy digital advertising, given that ad prices are low and people are scrolling on their phones. Q5, the adspeak for this period, is elastic, with some marketers saying it stretches… 

​ The days between Christmas and New Year’s Eve are known for sleeping, eating and losing track of time. It’s also a particularly effective period to buy digital advertising, given that ad prices are low and people are scrolling on their phones. Q5, the adspeak for this period, is elastic, with some marketers saying it stretches… Adweek Feed .....Related post.....

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