Alcohol Brands Compete for Serena Williams in the Super Bowl

 

R?my Martin, a 300-year-old French cognac brand, is pursuing cultural relevancy during a game that has historically strengthened America’s fixation with mass-produced beer. It is one of the several brands that are benefiting from the end of AbInBev’s 34-year exclusivity run, which barred competitors from advertising in the game on a national level. R?my Martin… 

​ R?my Martin, a 300-year-old French cognac brand, is pursuing cultural relevancy during a game that has historically strengthened America’s fixation with mass-produced beer. It is one of the several brands that are benefiting from the end of AbInBev’s 34-year exclusivity run, which barred competitors from advertising in the game on a national level. R?my Martin… Adweek Feed 

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