Artifact is an AI-driven news aggregation app from the creators of Instagram

 After a few years of staying mainly under the radar, Instagram co-founders Kevin Systrom and Mike Krieger are back with a new project. It’s an app called Artifact, a name Systrom told Platformer’s Casey Newton is designed to evoke the project’s three tenants: “articles, facts, and artificial intelligence.” In short, it’s a news aggregation app driven by a TikTok-like recommendation algorithm.

When you first launch Artifact, you’ll see a main feed populated by stories from publications like The New York Times. As you read more articles, the app will begin personalizing your feed. According to Systrom, the recommendation system Artifact’s team of seven built prioritizes how long you spend reading about certain subjects over clicks and comments. He added Artifact will feature news stories from both left and right-leaning outlets, though the company won’t allow posts that “promote falsehoods.” 

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