Vespa Signs Patent to Steer Into the Web3 World

 

Vespa’s move into NFTs shows the importance of using blockchain technology to improve customer experience and increase revenue

Italian motor vehicle manufacturer Piaggio has applied with the United States Patent and Trademark Office (USPTO) to register the Vespa trademark into the metaverse and NFT space.

Piaggio plans to offer virtual Vespas, NFT-authenticated digital objects, and software for creating, managing, shipping, and exchanging NFTs and collectible digital objects.

The Web3 initiative also includes digital rewards that are authenticated using NFTs and computer games showcasing Vespas

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